The accidental
business owner who automated her way out.
I bought a chimney sweeping company with zero business experience.
I inherited my aunt and uncle's chimney business without a roadmap, a playbook, or any idea what I was doing. I just knew I wanted it to work.
What nobody tells you about owning a small service business is how quickly it owns you. Every lead, every follow-up, every review request, every missed call — it all runs through you, at all hours, forever.
Then I had a baby. And the wheels came off.
I was running a service business from home with an infant in my arms. I couldn't answer the phone. I couldn't follow up fast enough. Leads were slipping. Reviews weren't coming in. I was sending the same texts manually at 11pm after the baby went to sleep.
Something had to change — not because I wanted to build a tech company, but because I needed to survive.
So I built systems. Simple, affordable ones.
One at a time, I automated the repetitive tasks that were eating my day. Appointment confirmations. Follow-ups. Review requests. Lead capture. Missed appointment recovery.
Within a few months, the business was running without me in the middle of every single thing. I wasn't working less — I was working on the right things. And it cost almost nothing to run.
Now I teach other home service owners to do the same.
I'm not a tech expert. I'm a business owner who figured this out the hard way so you don't have to. Everything I teach is simple, affordable, and built for real businesses — not corporations with IT departments.
If I could build this while raising an infant and running a chimney company, you can absolutely build it too. I'll show you exactly how.
